A new Moniepoint report shows that 44% of Nigeria’s informal businesses make less than N20,000 daily, underscoring the financial strain facing small traders despite their vital role in the economy.
Nearly half of Nigeria’s informal businesses generate less than N20,000 daily in revenue, according to the Moniepoint Informal Economy Report 2025.
The report revealed that “44 percent of businesses in Nigeria’s informal economy make less than N20,000 ($12) daily,” adding that “the median daily revenue range is between N20,000 and N50,000, while the median profit range is between N10,000 and N20,000.”
Moniepoint noted that 79 percent of businesses reported an increase in operational costs due to higher supplier prices, rising transportation costs, and the depreciation of the naira.
“The majority of businesses in the informal economy (65 percent) have experienced some increase in their business revenue over the past year. However, the impact on profit is lower,” the report stated.
It added that women-owned businesses remain worse off, with “41 percent earning less than N10,000 per day in profit, compared to 34 percent of men-owned businesses.”