Indiana attorney Mark Steven Zuckerberg is suing Meta after repeated Facebook suspensions wrongly flagged him as impersonating CEO Mark Zuckerberg, costing him clients and ad revenue.
An Indianapolis bankruptcy attorney, Mark Steven Zuckerberg, has filed a lawsuit against Meta, alleging negligence and breach of contract after repeated confusion with Meta CEO Mark Elliot Zuckerberg led to multiple suspensions of his Facebook accounts.
“I’m Mark Steven. And he’s Mark Elliot,” the attorney told 13News, explaining that his personal and business pages were often flagged for using a “false name” and “impersonating a celebrity.” He claims his business account has been suspended five times in the past eight years, while his personal account has been shut down four times, each costing him months of lost advertising and client communication.
Meta confirmed to Gizmodo that his account was “disabled in error” and has since been reinstated. “We appreciate Mr. Zuckerberg’s continued patience on this issue and are working to try and prevent this from happening in the future,” a spokesperson said.
The attorney, however, is demanding restitution for lost revenue and ad fees, and even joked he would accept a personal apology or “a week on his yacht” from the CEO. “It’s not funny. Not when they take my money. This really pissed me off,” he said.
The case highlights Meta’s longstanding controversies over Facebook’s real-name policy.