LiveScore Group has sealed a partnership with X and xAI to integrate live sports, social conversations, and betting in real time.
LiveScore Group has announced a partnership with X (formerly Twitter) and Elon Musk’s artificial intelligence company, xAI, to integrate live sports coverage, real-time fan conversations, and betting.
The collaboration will give LiveScore Group access to X’s data and content APIs, enabling instant updates on breaking news, global reactions, and live match discussions. With xAI’s technology, fans and punters will see tailored sports feeds, AI-powered insights, and dynamic odds that shift instantly during games.
Planned features include direct bet-slip sharing on X, interactive engagement tools, and personalised matchday experiences.
“This is a game-changing moment,” said Sam Sadi, CEO of LiveScore Group. “Fans will no longer just watch the game — they’ll be part of the conversation, get instant insights, and have the chance to act on them in real time.”
For Nigerian punters, the move could transform matchdays, where quick bets and online football banter already dominate. By merging social conversations with betting, LiveScore Bet is positioning itself as Nigeria’s most interactive sportsbook.
With Bet9ja, SportyBet, Betano, and BetKing already competing fiercely, analysts say the partnership may push rivals to innovate. If successful, LiveScore could reset expectations of how Nigerian fans engage with football and betting.