For example, pre-built choices for AI roles include a study coach, a travel assistant, a motivational companion and more.
Meta is integrating its AI Studio platform directly into WhatsApp, enabling beta users to create custom AI chatbots within the messaging app. Discovered by WABetaInfo, the feature is currently rolling out to a limited group of TestFlight beta testers. If feedback is positive, Meta plans a full public release, accelerating its vision to democratize AI creation beyond existing web-based tools.
The in-app builder guides users through simple steps: defining the AI’s purpose (e.g., tutor, creative partner), personality traits (enthusiastic, analytical), and name. Choices include pre-set options or fully custom inputs. “You can tailor its skills and start chatting immediately,” notes the report, highlighting seamless onboarding.
While empowering users to build niche assistants—from travel planners to coding tutors—privacy advocates warn that Meta will use all interactions to train its models. This follows Meta’s aggressive AI expansion across WhatsApp, Instagram, and Facebook, though data handling remains controversial.