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The podcast currently ranks 34th on Spotify’s top podcast chart and 21st on Apple Podcasts
Former First Lady Michelle Obama’s new podcast, “IMO,” co-hosted with her brother Craig Robinson, has experienced a lukewarm reception since its March debut. The podcast currently ranks 34th on Spotify’s top podcast chart and 21st on Apple Podcasts.
In the opening episodes, the siblings discuss personal anecdotes, including Michelle Obama’s efforts to improve her husband’s punctuality and how Craig influenced her support for his presidential bid. However, critics have labeled the launch as “embarrassing,” highlighting the podcast’s struggle to resonate with a wide audience.
Despite high expectations and a significant marketing campaign, the podcast’s initial episodes garnered modest viewership, with the first episode receiving just under 44,000 views within 24 hours. Some netizens have dismissed the podcast as a “desperate attempt to stay relevant,” reflecting a broader skepticism about its appeal.
The podcast’s underwhelming performance stands in contrast to other popular shows like “The Mel Robbins Podcast” and “The Joe Rogan Experience,” which continue to dominate streaming charts.