A new Pentagon ad released for Memorial Day vows to end “gender confusion” and revive military pride.
The Pentagon unveiled a high-energy Memorial Day ad Sunday titled “Peace through Strength”, featuring Defense Secretary Pete Hegseth and former President Donald Trump, signaling a shift away from “wokeness” in the military.
The ad, shared on the Pentagon’s social media, showcases intense training footage and combat drills, backed by dramatic music and excerpts from speeches by Hegseth and Trump. “No more distraction, no more electric tanks, no more gender confusion,” Hegseth declares.
Trump adds, “We will replenish the pride of our armed forces, end the recruitment crisis.” He emphasizes victory and peace: “We will lead the world… Our friends will respect us.
Our enemies will fear us.” The ad responds to recent recruitment shortfalls across military branches, with Hegseth believing a cultural reset will help. It’s unclear how much the ad cost or if it aired on traditional media. Hegseth praised the “incredible” young people in service, while Trump stressed ending wars, not just winning battles.