Sam Altman isn’t just fighting Musk. He’s going for his companies

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The rivalry stretches beyond words. Altman has co-founded Merge Labs, a brain-computer interface startup set to challenge Musk’s Neuralink, valued at $9 billion.

Silicon Valley’s most closely watched feud is intensifying as OpenAI CEO Sam Altman takes aim at Elon Musk’s empire across multiple industries — from AI and social media to cars and even brain implants.

What began as a partnership in 2015, when the two men co-founded OpenAI, has devolved into lawsuits, insults, and direct competition. Musk has derided his former ally as “Scam Altman” and “Swindly Sam.” Altman countered that Musk “can’t be a happy person” and acts “from a position of insecurity.”

This week, after Musk threatened to sue Apple for favoring OpenAI in its App Store, Altman accused Musk of using X “to benefit himself and his own companies.” Musk fired back, calling Altman a liar.

The rivalry stretches beyond words. Altman has co-founded Merge Labs, a brain-computer interface startup set to challenge Musk’s Neuralink, valued at $9 billion. He is also pushing OpenAI into social media with plans for an “X-like” network, and partnering with Applied Intuition on AI-powered self-driving — a potential threat to Tesla’s ambitions.

Altman has also invested in space and mobility ventures that compete with SpaceX and Tesla. Meanwhile, Musk, 54, continues to champion xAI, his self-styled “anti-woke” AI startup.

Neither executive responded to requests for comment. But as one investor put it, “More competition is always good.”

Whether Musk or Altman would agree remains doubtful.

READ MORE AT FORBES.

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