GOP leaders dismiss election losses and double down on Trump as affordability concerns dominate voters’ frustrations.
Almost two weeks after Republicans suffered significant losses in Georgia, New Jersey, Pennsylvania and Virginia, senior GOP leaders maintain there is no fundamental problem with the party’s policies, messaging or President Donald Trump’s leadership. Trump insists Democrats and the media are misleading voters about high costs and the economy, while party officials preparing for the 2026 midterms are urging candidates to fully embrace the president and highlight his accomplishments.
That sentiment dominated private briefings, talking points and internal discussions across Washington following the Nov. 4 elections, underscoring how closely Republican political fortunes remain tied to Trump. The push comes even as more voters say they are struggling with affordability.
“Republicans are entering next year more unified behind President Trump than ever before,” RNC spokesperson Kiersten Pels said. “The party is fully aligned behind his America First agenda and the results he’s delivering for the American people.”
Since the election, the White House has shifted toward an affordability-focused message. Trump cut tariffs on several commodities Friday and asserted that “costs are tumbling down,” even though grocery prices are 2.7% higher than a year ago.
Some Republicans warn the approach may not resonate. GOP strategist Doug Heye said candidates must stay focused on voters’ economic concerns. “Candidates cannot afford to be distracted,” he said.
New York Rep. Elise Stefanik, campaigning for governor, said affordability is the top issue in her district and downplayed the party’s focus on cultural fights. “We’re focused on the top issues… the unaffordability,” she said.
Internal RNC talking points dismiss the recent defeats and overstate Trump’s popularity. AP polling shows his approval at 36%, similar to his first term and below where Barack Obama and George W. Bush stood at comparable points. Even so, party messaging doubles down on Trump ahead of 2026.