The company says the move will clarify existing rules requiring “original” and “authentic” uploads.
YouTube will update its Partner Program (YPP) monetization policies on July 15 to curb “inauthentic” content, including mass-produced and repetitive videos often generated with AI.
The company says the move will clarify existing rules requiring “original” and “authentic” uploads.
While full policy language hasn’t been released, YouTube’s help documentation suggests the changes aim to better identify spam-like, mass-produced content that viewers consider low-quality.
“This is just a ‘minor update’ to YouTube’s longstanding YPP policies,” said Rene Ritchie, YouTube’s Head of Editorial & Creator Liaison, in a video update. He stressed the update won’t target reaction videos or those using clips, which remain eligible for monetization.
The move comes amid concerns over the surge of low-quality AI-generated media, known as “AI slop,” which has flooded YouTube with fake news videos, AI music, and repurposed content with synthetic voiceovers.
The new policy will help the platform protect its reputation and value.